Sometimes simple is just better.

Why incorporate multitudes of difficult-to-pronounce ingredients in things we use every day, when we can achieve the same (and better) results, with LESS? Why subject ourselves to chemicals we can't pronounce, when we can nourish ourselves instead?

Everything Some Guy makes is done out of the comfort of a cozy Seattle apartment. No lab gear, no crazy chemical reactions, additives, etc. Just a few, whole, natural ingredients are all you need. Sometimes simple is just better.